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E- Book - Elements & Principles of Art Pro - 271 pages, in-depth study in Principles of Design

(18 reviews) Write a Review
Throughout this e-book, each of these elements and principles will be explored so the artist learns what they mean, how they are used and in what context. This starts developing the creative process in a methodical manner.

   E-Book Discover the Elements Of Art

           The building blocks for creating good art

Written by five artists/teachers who understand the challenges faced by those struggling with design and composition. 
271 Pages - Explore 17 Design Principles

What will I learn? 

  • This e-book introduces you to the most important elements of art and the principles of design. This e-book is intended for you to use as an innovative guideline for good composition.
  • You will learn how and why artists use the elements of art to create good artwork.
  • With our lesson plans you will learn how the use of color, value, line, shape, form, texture, space, and contrast to give your artwork a unique flavor and help you develop an authentic artistic footprint that reflects you the artist.
  • Discover what is meant by the principles of design, such as; movement, repetition, unity, balance, visual patterning, emphasis, variety, contrast, proportion, and scale.
  • You will learn how these concepts have been used by famous artists in the past, and how these most important concepts can be used by YOU for creating and organizing your compositions.






The Goal of this E-Book? - Throughout this 271 page E-book, you will find excellent lesson plans with graphic examples, colored photographs, in-depth explanations, articles, and quizzes to help you undertand and apply each of these rules to your own art. The principles of art are explored in such a way that they help reinforce their correct use. The artist not only learns what they mean, but how they are used and in what context.


  • Your confidence and creativity will grow.
  • You will become a more confident and knowledgable artist.
  • These are the building blocks of all composition and design - Knowing art elements start and develop the creative process in a methodical manner. Some artists have an innate ability to work their way through these processes by using 'gut' instinct and trial and error.
  • You can save frustration by knowing and understanding art elements that change the way you approach composition in general. These design principles are explained so the process becomes automatic once they are understood. Like driving a car, we learn that one of the first steps is placing the key in the ignition, so too will you have the knowledge to turn the key and unlock the hidden secrets of good design.

Save a copy on your hard drive or print and

save in a 3-ring binder for your future study




These are the building blocks used to create a good composition!
Excellent Lesson Plans Will Teach You The Building Blocks Of All Good Art!

 Start creating your own original compositions today

Knowledge IS POWER!


18 Reviews Hide Reviews Show Reviews

  • 5

    Posted by SM- UK on 1st Nov 2012

    Great job AAO,this is excellent stuff.

  • 5
    Wonderful information!

    Posted by Justine - Tampa, Fl on 1st Nov 2012

    wow! What an eye opener.

  • 5
    great book

    Posted by Unknown on 13th Aug 2012

    I have gotten so much info from this book. Great collect of information.

  • 5
    Very Useful Information

    Posted by Elizabeth B. Alaska, USA on 29th Jun 2011

    I am really impressed with the content. Explained things I never understood. I think my art will really grow from this information.

  • 5
    Things I always wanted to know

    Posted by Judy from Arizona. USA on 14th Jun 2011

    Excellent!Excellent! Well presented so I can understand it! I even took the online class.The Elements of Design have always been on my agenda, so this is exactly what I needed.

  • 5

    Posted by Suzanne Burrell on 15th Mar 2011

    I am impressed beyond belief. What a gigantic
    collection of knowledge...all in one place. A book that will provide many hours of learning and enjoyment.

  • 5
    can't top this one!

    Posted by Sandy F in Halifax, Canada on 14th Mar 2011

    I am so impressed with this e-book. going to keep me busy for a while, so packed with great reference materials. I am learning to design so this is what I was looking for.

  • 5
    This is exactly what I was looking for!!

    Posted by Judy / Arizona, USA on 14th Mar 2011

    I teach high school art. Amazing information and it's all in one place. Thank you for this resource.

  • 5
    OMG - FANTASTIC!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Posted by Texas, USA on 13th Mar 2011

    I'll be spending all my time reading this! It is amazing and so beautifully presented. Great editing!
    Congratulations on your first e-book!

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